Ashleigh Herd

The Junior League of Londons Little Black Dress Initiative 2021 Campaign

Fundraising for Junior League of London
£921
raised of £1,000 target
The Junior League of London's Little Black Dress Initiative 2021 Campaign, 10 October 2021
Since 2014, the Junior League of London has raised funds and awareness to combat poverty through the annual Little Black Dress Initiative. Please join us in supporting this important work by donating to the 2021 Campaign.

Story

I wear black because a staggering 28% of Londoners live below the poverty line I will be participating in the Junior League of Londons Little Black Dress Initiative 2021 Campaign. For the duration of the campaign week I will be wearing the same black outfit for five consecutive days and posting about my experience on social media to illustrate the effects poverty can have on an individuals access to resources, confidence and professional opportunities. I will be raising funds to support the Junior League of London and its community partners who are working tirelessly to combat the effects of poverty in London. The Little Black Dress Initiative is an annual, week-long digital advocacy event organized by the Junior League of London. Since its inception in 2014, the Initiative has raised over £155,000. Please support me in my fundraising efforts!

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About the campaign

Since 2014, the Junior League of London has raised funds and awareness to combat poverty through the annual Little Black Dress Initiative. Please join us in supporting this important work by donating to the 2021 Campaign.

About the charity

Junior League of London

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The Junior League of London is an organisation of women committed to promoting voluntary service, developing the potential of women and improving communities through the effective action and leadership of trained volunteers.

Donation summary

Total raised
£920.78
+ £81.25 Gift Aid
Online donations
£920.78
Offline donations
£0.00

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