For the second year running, Mediatree has signed up to the Asics London 10k. We will be running again to raise money to continue supporting our partner, First Love Foundation, in its battle against poverty in the UK. After last year's race and the £12,500 raised for First Love Foundation, we were buoyed by the fact that better days appeared to be just round the corner and that the second part of 2021 was going to see the benefits of the post pandemic recovery. Unfortunately, this proved to be wishful thinking and the war in Ukraine has proved a stark reminder of how co-dependent the world is in the 21st century. We are now in the depths of a cost of living crisis but for a rising number of people, this crisis is rapidly evolving into a cost of surviving crisis. This is why now, more then ever, it is crucial that we rally around First Love Foundation who focus on breaking the cycle of poverty. Please donate what you can to help local communities in need. Every donation, no matter how small, will make a big difference both to the impact of First Love Foundation but also to our runners as they push through the 10 kilometres in the sweltering July heat!