Story
I am proud to be participating in my first Prudential RideLondon Surrey-100 cycling challenge for In Kind Direct on 04 August 2019.
The Prudential RideLondon-Surrey 100 will start in Queen Elizabeth Olympic Park, then travel through the capital and onto Surrey's stunning country roads and through the Surrey Hills before a spectacular finish on The Mall in central London (100-mile distance altogether)
Founded by the Prince of Wales in 1996, In Kind Direct runs a unique service distributing consumer products from manufacturers and retailers to UK charities working at home and abroad. Organisations benefiting are mostly small, local projects and organisations without the resources of the large national charities. Examples include women’s refuges, youth projects, disability groups, community centres, hospices, children’s homes, elderly people’s support, etc.
Since foundation, In Kind Direct has distributed over £200 million in value of life’s essential goods to over 9,700 charities. Not only does In Kind Direct help 2 million people every year but they have also saved 25,000 tonnes of products from going to landfill in the process.