What is Formula 4 Hope? Formula 4 Hope is an annual fundraising campaign that helps support Atwell Centres work with women in downtown Hamilton. The campaign runs between Mothers Day (Sunday, May 9) and Fathers Day (Sunday, June 20). This years goal is to raise $60,000 for women and men who depend on Atwell for their services. Formula 4 Hope is fully virtual again this year! No plastic baby bottles. Instead, fill up your Virtual Bottle and spread the word through your social networks! We need YOU to help make this years campaign successful again. The money you raise will make a BIG difference in a woman's life and that of her newborn baby. Help make this year's Formula4Hope.ca a success this Mothers Day! Thank you for your generous support. Together, we CAN change lives.