Travelodge Manager Brian Ward is taking on the cruel elements of nature as he tries to survive and make his way back to his hotel in Liverpool. Brian is to be taken to a secret location in the British Isles and will be dumped there with nothing but the clothes he is wearing. There will be no food, money, water, shelter or maps and Brian must make his way back on foot to Travelodge Liverpool Central. This is going to be very challenging physically and mentally for Brian. So let’s get these posters up and start supporting Brian by raising as much money for McMillan Cancer as possible.

Hi, If you know me you know I like to do things the hard way, I don't like easy tasks. This is why we have thought of this challenge to test my limits. To see how far I can push myself. So why am I doing this..? I am doing this charity event in memory of my Father who passed away 15 years ago after battling cancer. I want to raise as much money as possible in order to help cancer research. I want to hopefully help make a difference and do my bit to try and help battle cancer.

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