Art for Charity is the combined brainchild of Paul Cadman, Professor of Entrepreneurship at Birmingham City University, and Nathaniel Hanna, co-founder of Melting Pot Birmingham.

The goal is simple: to harness the creativity and skills of artists and creatives across Birmingham to raise much-needed funds for charity. In return, the artists receive royalties for everything they produce, with the most significant portion reserved for charitable endeavors. Crucially, the supported cause is and will always remain the Lord Mayor’s Charity, ensuring that funds raised in the city fund fantastic efforts in the city. The beneficiaries being Acorns Children's Hospice, SIFA Fireside & Birmingham St Mary's Hospice.

In these unprecedented times, Birmingham moves forward in unity, demonstrating the indomitable spirit in the face of adversity that characterises the city. Gent48, Birmingham’s own world-renowned street artist, has encapsulated this attitude in the perfect portrayal of the city’s ethos in defeating COVID-19.

In addition to a much-needed morale boost, his artwork serves as the centerpiece of an opportunity to help those in need.