How to talk about your fundraising

Asking for donations doesn’t need to be awkward or uncomfortable! Here are the easiest ways to share what matters to you and ask for donations.

Getting started

When thinking about how to ask for donations, first identify the who, how, and when.

1

Who

Who will you be asking for support? This might be your…

  • Family

  • Friends

  • Work colleagues

  • Local community

2

How

The more you share, the faster you’ll hit your fundraising target. But how will you share? This might be…

  • Social media

  • Email

  • Posters or flyers

  • Word of mouth

3

When

Now how do you perfect the timing?

Post often. Regular updates remind people to donate.

Urgency. Share the importance of your ask to give people a reason to donate right away.

Time it right. Ask for donations in the evening and at the end of the month – when most donations are made!

Share your “why”

Share the reason this charity and its mission means a lot to you. Copy and paste this snippet to your social media profile.

I’m fundraising for [Charity Name] because [why this cause is important]. The work they do is incredible: they [charity’s mission]. Please donate to my page if you can: [your JustGiving fundraising page URL]

Talk about impact

Tell your friends about the amazing work the charity does for others. Copy and paste this snippet to your social media profile.

Please help me raise funds for [Charity Name]. Just [amount] will help them [achievement]: [your JustGiving fundraising page URL]

Just the basics

Direct people to your Fundraising Page to learn more. Copy and paste this snippet to your social media profile.

I’m raising money for [Charity Name] and it’d be awesome if you could help! My fundraising page shows what I’m doing and why: [your JustGiving fundraising page URL]

Motivate with milestones

Share your progress by including important fundraising milestones. Copy and paste this snippet to your social media profile.

I’m just [amount] away from reaching [percentage] of my fundraising target! When I get there, I’ll [a fun challenge you will commit to if you reach 50%]: [your JustGiving fundraising page URL]

Start a countdown

Count down to your big day to get people excited to give. Copy and paste this snippet to your social media profile.

Ahhhh, the countdown has started! I’m just [amount of time] away from my big [challenge type] challenge for [Charity Name]. There’s still time to make a donation, and every penny counts! [your JustGiving fundraising page URL]

Ask after the big day

Tell your followers how you did and ask for donations after your event. Copy and paste this snippet to your social media profile.

I did it! I managed to complete the [event or activity name]! Thanks to everyone who supported me. It’s still not too late to donate now! [your JustGiving fundraising page URL]

What social platform should I use?

You can share your fundraising page on any social platform. Choose one you use frequently – Facebook, X, Instagram, LinkedIn, Snapchat, TikTok… or maybe all of them!

Learn more about choosing a channel

Share your fundraising in person

People love supporting a good cause, and nothing beats a face-to-face conversation! Make a poster, phone your family, send an email to your work team, hold a community barbecue…the options are endless. Here are some ways to spread your message in person.

Make a poster

Include your charity’s shopping list, and a link to your fundraising page with a QR code and your page address.

How to add a QR code

Make donating easy

Did you know that people can donate with Apple Pay and Google Pay? That makes giving easy even in person.

Learn more

Add cash donations

It’s nice to see your total amount in all its glory. After an in-person event, you can add any cash donations to your page to see your full impact.

Learn more

GET STARTED

Ready to start fundraising?

Start raising money for charity with the world’s most trusted fundraising platform.

Start fundraising