FOR CHARITIES
Raise more in London Marathon 2027 with JustGiving
Launch a campaign, build your fundraising team, and raise more money for your charity with JustGiving, the first choice for London Marathon fundraisers.
GET STARTED
Create your London Marathon 2027 fundraising campaign
Thousands of charities use JustGiving to raise millions for their causes in London Marathon. Create your Campaign Pages now to start raising more money with the world’s most trusted fundraising platform.
London Marathon 2027 is a 2-day event!
For the first time, London Marathon will take place across two days: Saturday, 24th April and Sunday 25th April 2027! If you have charity places on one or both days, you’ll need a separate JustGiving Campaign Page for each: one per day, each linked to its own unique event ID.
1
List your events
Add your London Marathon events to your JustGiving account so you can select them when creating your Campaign Pages.
Saturday 24 April 2027
EVENT ID 9586753
Sunday 25 April 2027
EVENT ID 9536795
3
Add your events
Link your Campaign Page to the correct Event ID to track all your fundraising and donations.
TOP CHARITY RESOURCES
Become your charity’s event fundraising expert
Get the resources helping drive life-changing London Marathon fundraising. See all London Marathon resources.
NEW
Guide to London Marathon 2027
Everything you need to smash your London Marathon fundraising goals with JustGiving, updated for 2027.
NEW
Fundraiser email templates
Copy-and-paste emails to motivate your fundraisers at every stage of their journey, updated for 2027.
Social media templates
Copy-and-paste social posts to share your impact with your community.
Fundraiser shareables
Share the top actions that will help fundraisers raise more in the first few weeks of your campaign.
More resources to support your success
The first choice for London Marathon fundraisers
Check out how much giving is happening on JustGiving. Figures are accurate as of June 2026.
£44m+
raised on JustGiving in 2026 (so far)
£3,697
charity place average page value
£505m
total raised on JustGiving (all-time)
CHARITY SUCCESS STORIES
Trusted by charities big and small
Charities fuel their mission in London Marathon with inspiring, branded Campaign Pages. See more examples from charities like yours.
RAISED £400,000+
Diabetes UK
They leveraged early planning and thoughtful stewardship to reach their fundraising goal.
RAISED £331,000
Scope
Scope smashed their goal by onboarding fundraisers fast and activating them early.
RAISED £375,000
Barnardo’s
They found success in London Marathon with meaningful objectives and strong stewardship.
“Charity runners had JustGiving pages, allowing [the London Marathon platform’s] automatic pages to be ignored.”
- Sophie Maggs
Scope
“Our fundraisers loved having a virtual event in the months before London Marathon. We had a running coach to speak the past two years, and this has really made a difference.”
- Zoe Makings and Hayley Wessier
Leukaemia Care
“It’s easy for the charity and fundraisers to check their fundraising totals. Plus, everyone can see how they’re measuring up against others on the leaderboard – that bit of friendly competition encourages people to raise more!”
- Georgia Akers
Spinal Research
FUNDRAISER RESOURCES
Help your fundraisers smash their goals
Share our best tips with your supporters to help them reach their fundraising finish line! Discover more ways we support fundraisers.
The Perfect Page
Show your fundraisers how to make their page look its best and raise the most money possible.
Top Sharing Tips
Help your runners spread the word by sharing, snapping, storytelling, and more.
Running For Good
Motivate your runners to smash their running and fundraising goals with our top tips and training plans.
The incentives driving fundraising further
From shoutouts to spa days! See the incentives top charities are using to keep supporters motivated, recognised, and raising more.
READY TO GO?
Create your Campaign Page for London Marathon 2027
Gear up for success and bring all your London Marathon fundraising and donations together.
Saturday 24 April 2027
EVENT ID 9586753
Sunday 25 April 2027
EVENT ID 9536795
WHY JUSTGIVING?
You’re in the right place
Here’s why 96% of London Marathon fundraisers say they’re Likely or Extremely Likely to fundraise on JustGiving again.
The first choice for London Marathon fundraisers
JustGiving is the crowd favourite! The majority of London Marathon fundraising happens through JustGiving.
25+ years of trusted expertise
Fundraisers have used JustGiving to raise over £7 billion, and we leverage our 25+ years to help you make the biggest impact possible.
Simple, fun, innovative tools and integrations
We keep fundraising fun, easy, and stress-free for charities and fundraisers with simple tools, sharing features, integrations, and more.
Campaigns as amazing as your fundraisers
Brand your London Marathon Campaign Pages with your charity’s colours, logo, photos, videos, quotes, and more to inspire more donations.
A deeper understanding of online fundraising
We use our data from 10,000+ fundraisers using JustGiving every day to make ongoing optimisations that help you get more donations.
Resources built just for charities like yours
We talk to charities about their most successful London Marathon tips, then share them with you through interviews, webinars, blogs, and more.
Dedicated London Marathon fundraiser email journeys
Our emails are built specifically for the event and are designed to work alongside your own messaging to help you raise more money at the right times.
Fundraising Heroes board
We’re all about celebrating and showcasing the impact people make for you. They can see their position on the board and find other heroes taking part in London Marathon too.
Here to support you, always
Book a call with our Customer Success team to learn how to make the most of your Campaign Pages.
READY TO GO?
Create your Campaign Page for London Marathon 2027
Gear up for success and bring all your London Marathon fundraising and donations together.
Saturday 24 April 2027
EVENT ID 9586753
Sunday 25 April 2027
EVENT ID 9536795