Zero waste means setting a new goal for how we live in the world. We need to reduce what we send to landfill and incinerators to zero – and to rebuild our local economies in support of community health, sustainability, and justice.

Why is it so high profile right now?

Some of us have been trying to highlight the problems with plastic waste for some time, see my recent blog.

The recent Blue Planet series and the media attention to this has highlighted the problem of plastic waste specifically to a wider audience.