Hi Folks, thank you so much for the donations we did an amazing job raising £17,152 on our just giving page. This is a fantastic amount and so far we have despatched 1539 units of beautiful organic cotton essentials. These hoodies, sweats, tees went to frontline NHS workers who have been looking after all during this pandemic. We still have enough funds to add another delivery on top of this and we are allocating these over the coming days. Well done to everyone for being so generous. All the best, take care and stay safe. The Superdry Team.

Thanks to everyone's generosity we have decided to raise the target again. We are now hoping to raise the massive amount of £20K for this initiative. This is grass roots community fundraising, done by people who work in our team and who are part of our wider brand family, going out nationwide. It sits along side the corporate efforts of Superdry who are donating over 300K units of PPE to frontline workers who are looking after society's most vulnerable in Care homes across our local area of Gloucestershire. Thank you for your support. Phil

Hi Everyone, thank you for continuing to smash through our targets. This grass roots fundraiser started off by three of the creative centre team keeps on growing. It is awesome how generous we can be in hard times. Our retail team are now involved and have identified 20 or the worst affected hospitals. Our team will be sending out the packages of our amazing 100% organic essentials to the NHS workers at those hospitals over the next week. Thank you so much, Phil.