Thursday 22nd August 2019 marks the inaugural ‘Wear The Dress Day’, when all owners of this year’s most popular and photographed dress are invited to wear the dress in unison and donate £3 to the period poverty campaign group, Free Periods!

We’re a campaign group with a mission to tackle period poverty in the UK and beyond, so no child misses out on their education because of their period.

Set up by a 17-year-old Amika George in April 2017, we successfully campaigned to secure Government funding for free, universally available menstrual products in all of England’s schools and colleges, and we are now working on building a global movement, normalising the conversation around periods and ensuring that all young people have access to the period products they need.

This incredible awareness day has been organised by Faye Oakenfull, the woman behind the Instagram account dedicated to the polka dot dress’s popularity - @Hot4TheSpot. We are so grateful to Faye, and all of Hot 4 The Spot's followers, for harnessing the mega power of the ‘Dress’ in support of our movement!

If you are wearing your black and white viral dress on ‘Wear The Dress Day’ - or if you don’t own the dress but you spot a dress-wearer in the wild! - please do donate £3 (or more if you can!) and help us to tackle period poverty, across the world.

Thank you!

The Free Periods team x