Not just a retail destination – Smitten Lingerie to Love provides an all-important service and that is something that you definitely can’t get online.

The high street has always been the heart of the towns and cities of the UK but over the last 10 years, its significance has dwindled. Stores are closing at an unprecedented rate and footfall is on a relentless downward trend. Online shopping has not helped with footfall.

Over the past 4 years that Smitten has been open we have had to deal with severe weather conditions, and not to mention the dreaded C word – COVID. Now, with a cost-of-living crisis very much in effect and the UK entering a recession, it is harder than ever to maintain a successful presence on the high street. Please read on to see how you can stop Smitten disappearing from the high street.

Smitten has been through the proverbial ringer since opening in 2019 and yet we are still as passionate about serving the needs of our customers as ever before. You will always receive a high-quality customer experience as we understand how important our services are to you and your friends and family. We are also adamant that you cannot replicate this service when left to your own devices with the internet as your only toolkit. You need a trained bra fitter to help guide you, fit you and pass on the much-needed knowledge to get you out of those uncomfortable, ill-fitting bras and into something that not only fits correctly but gives you support, shape and style that is truly unique to you.

Shopping local helps support the local economy, creates jobs and boosts local communities.

We need help so Smitten doesn’t become yet another casualty of the high street demise. If you want to continue using the services of our Smitten fitters, we need your help and support to stay in our shop.

More than 17,000 shops closed in 2022, the highest number for five years. Total closures were nearly 50% higher than in 2021.

We appreciate that given the current circumstances in the world times are hard and the purse strings are being managed more than ever before by all of us but we have to ask for help otherwise we won’t survive on the high street. We are issuing a plea to shoppers to keep using the wide-ranging services at Smitten and to keep spreading the word about the amazing feelings that we help to create to help keep the Chichester High Street alive.

Our customers are vital to the success of Smitten and we know that the services we offer are so well received and much needed and they cannot be replicated online and since decline of the large department stores, Smitten has become a lifeline for many ladies as there simply isn’t another option for this type of service.

From teaching young girls about the importance of a good fit so that they have the knowledge to keep themselves safe and supported for life, to the ladies going through their breast cancer journeys, we are there not only to find them suitable underwear for each aspect of their journey but to help restore their confidence, style and support or to be there to help anyone that walks through our doors looking for help as they have tried for so long or put up with such discomfort that they are crying out for help.

We want to continue to be there for all of that and more. We really need help to save our high street shop as we cannot currently sustain the cost of our bricks and mortar shop.

This may make all the difference between Smitten staying on the high street or having to leave our lovely shop. We are desperate to stay so that we can keep offering our experience and services that no chain store or internet website can.