Starting on 1 April 2025, and running for two months, groups and clubs from across Norfolk, Suffolk, Cambridgeshire and Bedfordshire are invited to take part.

Sign up:

EAAA will give you £100! Yes, you heard it right – we are giving you £100! Set up your Just Giving page and you're in!

The aim of the game is to ‘trade-up’ your £100 EAAA investment by hosting a range of fundraising activities. Think community car washing, bake sales, maybe even a quiz night.

Decide to split the money between teams or individuals for some internal competition or use the power of numbers in one big fundraiser, it’s entirely up to you.

Start fundraising:

Once you have set up your Just Giving page, you’ll be invited to the official launch 25 March 2025 event where we’ll provide your fundraising pack with some handy hints and tips, and you’ll get a chance to size up your competitors.

Check back here each week to see which group or club page is in the lead - it's everyone's for the taking!

Together we save lives

By taking part in this fantastic challenge you will be raising funds to ensure our crews are there for those in serious medical emergencies in East Anglia and beyond. East Anglian Air Ambulance receives no regular government funding, and relies entirely on the support of the community to stay operational.

Our crews are tasked on average to 8 missions a day across our two bases, with each mission costing approximately £4,250. They can reach anywhere in the region within 25 minutes when every second can make the difference to a patient in their time of need.

Click the donate button to support those taking part or, if you have already registered to take part in the challenge, click Start Fundraising to set up your fundraising page today.