Story
We're passionate about perfume, especially when smelling good helps to do good.
We're incredibly proud to work with a vital charity like Alzheimer's Research UK, helping them to achieve their vision of a world where people are free from the fear, harm and heartbreak of dementia.
To do this, we're taking on a series of challenges and organising a host of initiatives and events - check back here for updates and to donate.
A message from Alzheimer's Research UK
Everybody at Alzheimer's Research UK is excited about working with The Perfume Shop. A huge thank you for supporting our pioneering research through your fundraising in 2023. If nothing changes, one in two of us will be directly affected by dementia – either by developing the condition ourselves, caring for someone with it, or both. But together, we can change this. With your support, we will keep going until every person is free from the heartbreak of dementia. We exist for a cure.
Help Alzheimer's Research UK change the ending
Not all fairytales end the way we expect.
Every 3 minutes dementia steals a happily ever after. Research is our only chance of making it a thing of the past.
Alzheimer's Research UK exists to find a cure. But we must act now to save our stories from the heartbreak of dementia sooner.
Please stand with us and together we will stop dementia in its tracks. #ForACure