Tough Enough To Care was born out of a desperate need to address the growing mental health crisis in the UK. Our founder, Stu Bratt, knows all too well the toll that silence can take. Having spent his life in male-dominated environments—ex-military, as a field service engineer, and a passionate rugby player—he was immersed in the "Man Up" culture where feelings were buried deep. Stu lost two friends to suicide within days of each other. They didn't know each other, and their deaths were unrelated, but they shared a common struggle: they felt unable to talk or seek help. Stu knew something had to change and, consequentially, Tough Enough To Care was born.