Plymouth Argyle FC is excited to announce the launch of a brand-new community social impact project for Plymouth, Project 35, in partnership with Ginsters and the Argyle Community Trust.

Project 35 is our landmark social action initiative aimed at reducing poverty in Plymouth, through a comprehensive campaign of fund-raising, awareness raising, social outreach, food donations, education, and charity support.

The Project's titular number, 35, represents the percentage of children in Plymouth reported to be living in poverty in some wards of our city, according to the most recent (2019) pre-pandemic data.

For us, Project 35 is not just about raising awareness. It is also about taking action. When Argyle has needed the people of Plymouth to support us, they have done so. Now, in a position of relative strength, the club, in a long-term partnership with Ginsters, will take an active role in supporting those most exposed to poverty.

By partnering with Ginsters - a nationally renowned food business who share Argyle's community-focused values - we can use the power of Argyle, our stakeholders, and the Green Army to deliver a large-scale social impact campaign through the Argyle Community Trust.

A wide range of food poverty initiatives will take place throughout the lifespan of Project 35, including providing free meals for children from deprived areas during school holidays, weekend hampers, and dedicated food appeals at Argyle matches throughout the season, alongside permanent food donation points being introduced at Home Park. In addition, Project 35 will support families most affected by poverty with additional educational and pastoral care.

Project 35 will adorn the front of Argyle's mens, womens and Academy shirts for the duration of the 22/23 season to raise awareness of the harsh reality that many local families are facing amid a cost-of-living crisis.