Nursing Now is a three-year global campaign run in collaboration with the International Council of Nurses and the World Health Organization.

Nursing Now is run by a Campaign Board made up of nurses and non-nurses from 16 different countries. The campaign is a programme of the Burdett Trust for Nursing.

Nurses are at the heart of most health teams, playing a crucial role in health promotion, disease prevention and treatment. As the health professionals who are closest to the community they have a particular role in developing new models of community based care and supporting local efforts to promote health and prevent disease.

Nursing Now is based on the findings of the Triple Impact report. The report concluded that as well as improving health globally, empowering nurses would contribute to improved gender equality as the vast majority of nurses are still women and build stronger economies.