Hygiene poverty is not being able to afford everyday personal hygiene products that many of us take for granted. It is often a precursor to other forms of poverty, with many people already gone without basics like toothpaste, toilet roll or period products, long before going to a foodbank.

Every person deserves to wake up and feel clean. But for the millions of people in the UK living in hygiene poverty, this human right can feel more like an unattainable luxury.

Many families are facing the impossible decision between heating their homes and feeding their families. But there is another choice that is far less known and talked about: Hygiene.

We are doing all we can to get essential hygiene products to charitable organisations in our network who are supporting UK families facing the impossible choice to eat, heat or keep clean. Will you help us?

*£10 could help distribute the equivalent of 6 hygiene packs to families in need, reducing the pressure on 6 families for a month.

*£20 could help distribute the equivalent of 12 hygiene packs to families in need, reducing the pressure on families for a month.

*£50 could help distribute the equivalent 30 hygiene packs to families in need, reducing the pressure on families for a month.

You can donate via JustGiving, alternatively, Text CHOICE to 70460 to donate £10 . To donate a different amount, text CHOICE followed by the amount you wish to donate. (e.g. CHOICE20) Standard network rate applies plus donation cost. By donating you are opting in to hear from us, or add NOINFO to opt out. E.g. CHOICENOINFO

Your kind donations help us provide essential hygiene products to people who need them through our charitable network across the UK. We aim to distribute the equivalent of 300,000 hygiene packs in 2023.

Visit our educational hub to find out more about hygiene poverty, access resources and conversation starters to help reduce stigma: http://bitly.ws/DrSt

You can also find more information and read our full Human Right to Hygiene report via the link here: http://bitly.ws/DrTE