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What began as a team building exercise suggested by Tom Schroeder and Lucy Putman, has now turned into a bespoke endurance event to raise as much money as possible for a charity thats close to all our hearts, Nordoff Robbins.
Taking place on Friday the 13th of September, MUSIC MUDDER will consist of a 10km run, with over 20 obstacles. Running in teams of 10, Industry leaders, artists, labels and managers will compete to raise as much money as possible for Nordoff Robbins. Reaction has been brilliant, with confirmed teams from leading music companies, including: AEG , Atlantic Records , Black Butter Records, CAA , Columbo , Dice , Echo Location Talent, Insanity Records, Island Records , ITG , Kilimanjaro , Live Nation , Meat Liquor , Method , Modest , Paradigm Agency , Russells , Saffery Champness , Sony Music , UROK , UTA , WME
Hannah Sheedy, Director of Fundraising at Nordoff Robbins had this to say:
We are absolutely thrilled to have been chosen as the beneficiary (charity) of this incredibly exciting new event - Music Mudder. As the UKs leading music therapy charity, music is at the very heart of Nordoff Robbins and we see daily the positive impact music therapy has for those living with life limiting illnesses, with disabilities or living in isolation. This is just the perfect event for us and with the funds raised will enable us to support even more people in need of music therapy across the UK.
Statement from Event Organiser and Paradigm Partner, Tom Schroeder:
We wanted to do something great to raise money, but something that was different to the other brilliant music industry charity events. The reaction and support has been amazing, and hopefully we can raise a ton of money, and this can become an annual event. I have completely got the fear about the actual course, but I suppose thats the point and I know we will all have a day to remember. We couldnt be happier to be supporting the Nordoff Robbins team in their amazing work.
MUSIC MUDDER will take place at Bromley Golf Centre, South London on Friday 13th September. Expect live music, a selection of fresh food vendors and an all-round great atmosphere.
For event queries contact: Lucy.putman@paradigmagency.com