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The Great Molasses Challenge will see colleagues across the Group join forces to raise tens of thousands of pounds for the charity Farm Africa.
The unique challenge aims to cover the distance of the first ever UM molasses shipment in 1912 – a total of 4820 miles (7712 km) from the Dominican Republic to Hull.
Between April 24th and June 9th colleagues can do their bit by running, walking, swimming or cycling. With around 200 employees, this works out at an average of 24.10 miles each.
The intention is to finish the challenge in Hull on June 9th when a number of colleagues will be taking part in the Hull 10K.
Simon Markham, UM Group’s Head of Molasses (GB), said:
We are really excited about the Great Molasses Challenge and the role it can play not only in helping to raise vital funds for Farm Africa, but also for promoting the importance of physical and mental wellbeing within the UM Group.
We have deliberately made it easy for everyone to get involved whether you are able to find time for a short walk at lunchtime or whether you want to sign up for a marathon. It could be as simple as taking your dog for a stroll, a light jog or a forest walk. Every mile helps us get a step closer to our target.
Want to know how your donation will make a difference?
Watch the video below!