The Maddie Rose Campaign aims to be a lasting legacy in celebration of the life of Maddie Rose Hollamby. Maddie, a marketing executive at Keyline Civils Specialists, loved working in the construction industry and was passionate about highlighting its benefits to other young people, so that they could develop through it as she had. At the time of her tragic death in August 2021, she had just been appointed Director of Visibility on the Travis Perkins Youth Board. The Youth Board has three main aims: Attract, Retain, Encourage - it works to bring in a younger generation of people into the business, keep them in the business, helping them to see it as a career rather than just a job, and to ensure all younger people in the business feel encouraged, comfortable and safe to speak out and voice their opinions.

Construction Youth Trust is honoured to host the Maddie Rose Campaign, using funds to inspire and support even more young people to overcome barriers and achieve their full career potential in an industry that Maddie cared so passionately about.