Nine patients who are members of EGFR Positive UK* or ALK Positive UK*, and who live with stage IV lung cancer, are featured in the campaign - Faye, Pete, Razia, Mark, Brenda, Debbie, Amelia, Jaber and Cameron. They are never-smokers, a non-smoker and an occasional social smoker. Faye was only twenty-eight when she was diagnosed; her symptoms were back pain followed by a persistent cough. Jaber, also a never-smoker and a father of three children under five, experienced breathlessness. None fit the typical profile of a lung cancer patient.

As charities, we are passionate about changing the narrative around lung cancer diagnosis and are raising money to ensure as many GPs as possible see the campaign across both print and digital platforms.

The campaign has been created by top advertising agency Engine, the amazing and celebrated photographer Rankin has taken the photographs, Smoke and Mirrors have contributed post-production, and global media agency Wavemaker are contributing media planning and buying. Everyone has donated their time and services. The campaign is powerful and important.

A campaign which raises awareness of lung cancer symptoms and the fact that anyone - young or old, regardless of smoking history - can get lung cancer will save lives. Early diagnosis is the key to changing the outlook for all lung cancer patients. This campaign will make a difference.

Thank you so much for your support.

*EGFR and ALK are genetic mutations which cause lung cancer. These mutations are more common in women and never-smokers. EGFR Positive UK is a registered charity no: 1189722