Lifes a Beach is a charity set up by kitchen retailer ProCook, to support the eradication of single use plastics from British beaches and the promotion of reusable products.

The plastic pollution crisis is worse than ever, with single use plastics making up an average of 49% of beach litter. Lifes a Beach is dedicated to education and raising awareness of the plastic pollution to encourage everyone to make positive changes towards sustainability.

Lifes a Beach focuses its energy into three key missions:

Beach Cleans: To remove waste from our beautiful UK beaches and waterways.

Education: To educate and reach out to younger generations about plastic pollution.

Sustainable Products: To encourage reusable alternatives to single use plastic