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Our campaign is now complete. 448 supporters helped us raise US$11,840.00

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Closed 02/04/2021

Little Black Dress Initiative 2021

A week-long advocacy campaign using the iconic Little Black Dress to raise awareness of the effects of poverty in the Charleston community. All funds collected support the JLC's unique approach of addressing community needs with trained volunteers.

US$11,840
raised of US$18,000 target
Donations cannot currently be made to this page

Closed 02/04/2021

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Story

Founded in 2014 by the Junior League of London, the Little Black Dress Initiative (LBDI) is a week-long awareness and fundraising campaign that harnesses the power of social media to illustrate the restrictions poverty places on choices, opportunities, and access to resources. Advocates wear one black dress (or outfit) for five consecutive days, in an effort to spark conversations and awareness about poverty and related issues. They also tap into their social media networks by posting about the initiative throughout the week. To date, dozens of Junior Leagues have replicated the initiative in their own communities, collectively sparking countless conversations and raising hundreds of thousands of dollars in support of important community programs.

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About the charity

The Junior League of Charleston is an organization of women committed to promoting volunteerism, developing the potential of women, and improving the community through the effective action and leadership of trained volunteers.

Donation summary

Total
US$11,839.24
Online
US$11,839.24
Offline
US$0.00
Direct
US$1,030.24
Fundraisers
US$10,809.00

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