Alzheimer's Society

InsureTrek 2022

Howden Group are supporting Alzheimer's Society and Insurance United Against Dementia by taking on this 5 day trek of the Sahara this autumn.
£157,925
raised of £50,000 target
Event: Howden Group InsureTrek, from 4 October 2022 to 8 October 2022
RCN 296645

Be a fundraiser

Create your own fundraising page and help support this cause.

Start fundraising

Story

There are currently around 900,000 people with dementia in the UK and this is projected to rise to 1.6 million by 2040. Alzheimers Society fund help for today through their support services such as dementia advisers and hope for the future through their research.

This will be a challenging trek against the backdrop of the awe-inspiring Sahara Desert over 5 days. Starting in Ouarzazate on the edge of the desert, the group will trek through the desert passing small towns, views of Jebel Sarhro, palm trees and small sand dunes on our way. Each day they will trek between 3 - 6 hours.

From flat desert floor scattered with ancient fossils, to perfect wind-blown sand-dunes, this trek is diverse and demanding. The vast desert is a truly beautiful place to discover while the incredible star-strewn night skies are unforgettable. Accompanied by Berber guides and a caravan of camels, the remote night-camps with camp-fires and Berber singing are a real highlight of the trip!

Good luck Howden Group!

Share this story

Help Alzheimer's Society

Sharing this page with your friends could help raise up to 3x more in donations

You can also help by sharing this link on

About the charity

Alzheimer's Society

Verified by JustGiving

RCN 296645
At Alzheimer’s Society we’re working towards a world where dementia no longer devastates lives. We do this by giving help to those living with dementia today, and providing hope for the future by campaigning to make dementia the priority it should be and funding groundbreaking research.

Donation summary

Total raised
£157,924.83
+ £22,071.32 Gift Aid
Online donations
£152,174.83
Offline donations
£0.00
Direct donations
£696.00
Donations via fundraisers
£157,228.83

* Charities pay a small fee for our service. Find out how much it is and what we do for it.