This July to celebrate National Ice Cream Day, we are asking our supporters to donate the average cost of an ice cream - just £3 - to help families facing tough times go on a much-needed holiday.

Ice cream is so often associated with being away on a summer holiday and relaxing and enjoying time together with friends and loved ones, but for so many families across the UK, this just isn’t possible.

Many of the families we support are juggling additional caring responsibilities, bereavement, long-term illness, isolation, and mental health challenges, or are survivors of abuse. For them, that moment of peace that comes as they eat ice cream at the seaside is just out of reach. Last year alone, 48% of the 1,854 families we supported had never been on holiday before.

Families like single dad, Kevin who has been raising his six daughters, aged between 4 - 11, on his own for the past three years.

Read Kevin's full story here or watch his story video here.

With our help, Kevin took his daughters to Mablethorpe, a resort that he had often been to as a child with his mum and dad and still remembers fondly.

Finally able to switch off, Kevin got a real kick out of seeing his daughters in the arcades and on the beach together and watching his youngest ride on a donkey for the first time.

One particularly memorable moment came when a couple that Kevin had got talking to during a walk along the seafront secretly paid for ice creams for all the girls.

Since returning home, Kevin has also gotten his mojo back.

Donate the cost of a scoop today, and help us raise £5,000 to send families away so they, just like Kevin and his girls, can feel the lasting effects of a precious holiday.