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When Memory Wanders: Protecting People with Dementia

Campaign by MedicAlert UK

When memory wanders, the path home should already be there. Help us raise funds to protect people with dementia. Your donation keeps MedicAlert’s Herbert Protocol service free, supporting emergency teams when every second matters.

MedicAlert UK is the first and only UK charity offering medical IDs and secure data storage, accessible in emergencies. Our mission is to provide anyone living with a medical condition or allergy confidence, independence, and peace of mind.

Story

When memory wanders, every second counts. Help us bring people home safely.

More than 900,000 people in the UK are living with dementia. For their families, the fear of a loved one walking out the door and losing their way is a terrifying daily reality. When a person goes missing, panic sets in, and vital time is lost trying to gather descriptions and details for the police.

The MedicAlert Foundation’s free Herbert Protocol service changes that. We act as a 24/7 safety net, ensuring emergency teams have immediate access to a person's critical details the second they go missing. We help transform a chaotic, desperate search into a fast, targeted rescue.

We currently protect more than 7,000 people living with dementia, giving their families profound peace of mind. But keeping this emergency lifeline open—and completely free for the families who need it most—requires urgent funding.

We are raising £10,000 to keep our rapid-response network active around the clock. Your donation doesn't just maintain a secure system; it ensures that if a terrified family has to call the police in the middle of the night, the search can begin instantly.

Your gift ensures that when someone’s memory wanders, the path home is already waiting for them.

Donation summary

Total
£1,565.00
+ £285.00 Gift Aid
Online
£1,565.00
Offline
£0.00
Direct
£1,565.00
Fundraisers
£0.00

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