We’re asking people all across the UK to embrace the spirit of giving by going without a daily indulgence throughout January, whether it's their morning coffee, a favourite snack or a luxury treat.

At the end of the month, participants can use the money they’ve saved to support the amazing causes funded by leading UK Charity BBC Children in Need - by paying it in as a donation right here!

How it Works:

1. Pick Your Challenge: Choose a daily habit or luxury to give up for the entire month of January.

2. Make the Pledge: Commit to redirecting the money saved towards supporting BBC Children in Need.

3. Donate the Savings: Donate what you've saved to this JustGiving page.

4. Track Your Impact: If you want to keep track of how much you've donated to us from giving up your luxuries through January, you can create your own fundraising page here.

Why Join?

✨New Year, New Generosity: If you’re seeking out great New Year resolution ideas, this challenge will help you start 2024 on a high note by turning those resolutions into positive actions. Give it Up for Pudsey allows you to make a difference while embracing the spirit of giving.

✨ Small Changes, Big Impact: See how small sacrifices can add up to support children and young people across the UK.

✨ Year-Round Support: Continue supporting the work of BBC Children in Need throughout the year.

Let's make a positive start to the year together! #GiveItUpForPudsey