The soaring cost of living means that families who were teetering on the brink, are now being forced right off it. Children represent more than a third of food-bank users in Alberta—and we know that hunger can create inequity that has ripples for the rest of their lives. From supporting schools in garden programs to donating to community food banks, we’re tackling the immediate need as well as preventative and educational initiatives for our children.

Every month, food banks across the province see nearly 173,000 visits from people who desperately need support. The need is dire, but thankfully, so is the determination of Albertans to help.

“Albertans are stretching every dollar right now, but that hasn’t stopped them from digging deep to help families facing profound need,” says Jane Flower, Vice-President of Corporate Purpose for AMA. “We’re so inspired by people’s generosity. To raise a record amount in this economy truly speaks to the will of Albertans to look out for each other.”