Some of you might be aware of 'Februdairy', the dairy industry's desperate attempt to promote its products to a world that is waking up to the truth.

The dairy industry would have us believe that cows live happy lives; that they spend their days basking in the sunshine and roaming around in the grass with their young. But the reality is a different, far darker story.

Animal Equality's goal is to tell the story of these vulnerable animals and to expose dairys dark secrets. Will you help us uncover the devastating truths within this secretive industry?

Is dairy really so scary?

Cows are sensitive, sociable animals, with their own distinct personalities. Some are shy and considerate, while others are cheeky and confident.

Like humans, cows only produce milk after having a baby, so they're forcibly impregnated over and over throughout their lifetime. They are made to give birth to one calf every year to produce milk. They're separated from their babies soon after birth, so the milk can be sold for human consumption.

Male calves are seen by the industry as an unwanted byproduct, since they will never produce milk. They are either shot at birth or killed at a young age for veal or beef. The female calves will follow the same path as their mother.

Over time the industry has selectively bred cows to maximise their milk yields. They often suffer from painful conditions, such as mastitis. Eventually, usually after just a few short years, the exhausted cow is considered spent and is slaughtered, typically for low-quality beef. Free-range farms, organic dairies or otherwise, these truths are an inescapable part of commercial dairy production. There is a cycle of suffering in every glass of milk, every bite of cheese and every spoonful of yoghurt.

So, British dairy industry, we ask you: why do you hide these truths in your Februdairy campaigns?

How can we bust these myths?

Animal Equality will be taking to the streets with our far-reaching billboard campaign. In February 2020, just in time for Februdairy, Animal Equality we will be launching print and virtual billboards in ten different cities across the UK to reveal these shocking realities.

For every £500 raised we can fund another billboard and unlock another city on our map. These print and virtual adverts will run throughout the entire month and will reach millions of people in the process.

The billboard designs will be revealed in February, so keep an eye out on our website and social media (Facebook , Twitter and Instagram ) pages!

Take action

Will you help us change hearts, minds and diets?

Will you help us speak up for cows?

Will you help us reach our goal?

Every donation until the end of the year will be matched by a generous donor, so your impact for animals will be doubled! Any money raised after our £5000 goal will go towards Animal Equality's life-saving work; to learn more about our campaigns and activities visit animalequality.org.uk

Lets spare cows from suffering. Lets ditch dairy together!

Thank you for your kind support.