Embracing Age
Big 10 Challenge
Join our Big 10 Challenge by choosing your own fundraiser or donating directly and you'll raise vital funds to bring companionship and joy to more older care home residents like Rose over our next decade.
Story
Residents like Rose
Rose was one of the first care home residents we supported when Embracing Age began in 2014.
Rose was a frail, unassuming lady who wanted more than anything to visit the beautiful park her room overlooked. She had bought a wheelchair hoping someone would take her, but that hadn't happened yet.
We matched her to a trained volunteer befriender who also loved nature to take her on trips out into the park.
The joy and wonder on Rose's face when she experienced being in nature again was priceless.
Research shows older people in care homes are twice as likely to feel severely lonely as older people living in the community. People mistakenly assume that because they're with others all their social needs are being met. As one resident told us:
You can be alone in a crowd, you really can".
Another resident said:
I haven't had a visitor for 2 years."
You can hear more about Rose and other residents' stories in this video.
The need is immense but it doesn’t take much to make a big difference.
How You Can Bring Change
Embracing Age recruits and trains volunteers to spend quality time with individual care home residents, combatting loneliness and building friendship doing things that resident enjoys, and bringing a sense of connection through other community links such as handmade cards and craft gifts, initiatives with children's groups and gardening projects.
By supporting our Big 10 Challenge, you'll raise vital funds to make a big difference to hundreds more care home residents and help them know they have not been forgotten, but feel valued, connected and full of hope.
In the words of a 90 year old resident, her Embracing Age volunteer
Absolutely transformed my life!"
What should I do next?
- If you'd like to do a sponsored challenge, you can set up a personal fundraising page linked to our campaign. Personalise it to explain what you're doing, why you're taking part and your fundraising goal. Perhaps kick off your fundraising with a small personal donation to encourage your friends and family to help you reach your target.
- If you'd prefer to donate or are holding a one-off event where you'll receive donations directly (e.g. a bake sale), you can donate these directly to this campaign page.
- If you'd like to receive our free fundraising pack with challenge ideas and other ways to pay in your donations, please email sarah@embracingage.org.uk
- Share your fundraising stories, photos and more on JustGiving, by tagging us on social media or via email so we can celebrate your efforts!
