The ELBA and BIG Alliance Toy Appeal 2024

The Toy Appeal is an annual event where we ask for toys to be donated to children in East London and Islington. The toys are distributed to children that, because of their circumstances, may not receive a toy at the end of the year. It is not right that in some parts of East London, over 50% of children live in poverty. We believe that every child deserves to feel the joy of opening a present at the end of the year.

Each toy that ELBA purchases is between £15 and £20. The children that receive the toys are between 0 and 16 years old so we will be purchasing everything from rattles and comforters, to Lego, to sports equipment and gift sets for older children.

The toys are distributed to ELBAs community partners in East London and Islington. These organisations work with families and children who are experiencing hardship for different reasons. This includes families that are fleeing domestic violence, living in emergency temporary accommodation, refugees, and children with disabilities and additional needs. The organisations we support include hospital wards, women's refuges, food banks, adventure playgrounds, children's centres and any organisation working with vulnerable children and families.

It is a sad reality that over 200,000 children in East and North London are living in poverty and may not receive a toy during the festive season. This year we have received the highest demand for Toys from over 100 organisations. Lets make this years appeal increasingly successful to help more children and families to experience a fun and memorable festive season.