Just a Drop invites travel industry professionals to join efforts to bring clean water and sanitation to some of the worlds most deprived communities

During the Covid-19 pandemic, the travel industry has been decimated by the biggest public health issue any of us have experienced. Borders have closed, hotels and restaurants shut down, and tourism has almost ceased to exist.

At the same time, communities across the world who dont have access to water were faced with unprecedented barriers to halt the spread of Covid and stay safe. Without access to clean water, people were unable to wash their hands and protect themselves from infection. To add to this, when individuals are forced to walk to collect water from rivers and other unsafe sources on a daily basis, they often become sick, holding back development and making it harder for communities to escape the poverty trap.

With all of this in mind, World Health Day 2022 is more important than ever. As the first green shoots of recovery have begun within the travel industry, Just a Drop is encouraging industry professionals to unite in a positive effort to build back better and to help raise much needed funds for continued efforts to bring clean water and sanitation to deprived communities around the world.

To mark World Health Day 2022, Just a Drop has invited some of the biggest travel companies, their employees, families and friends across the United Kingdom to come Back with a Splash on the week of April 7 to swim, walk, boat or cycle the 42,700miles of river, canals and inward waterwaysall to raise awareness about the importance of clean water, and funds for the charity.

Staff at the companies are being asked to make a donation of £5 to take part in the event and they can also fundraise for their efforts.

There is no doubt the past two years have been incredibly difficult for everyone in the travel industry. As we begin to see a light at the end of a very long tunnel, as industry professionals, we have the opportunity to re-set our goals and to embrace new, sustainable and more positive ways to conduct our business, said Just a Drop founder and CEO Fiona Jeffery. We encourage our travel colleagues to come Back with a Splash and to support our efforts to make real improvements in the lives of individuals in the worlds most deprived communities.