The campaign is crucial at this time because the Covid-19 epidemic has a disproportionate impact on vulnerable communities as:

- They are more likely to catch the virus as less able to maintain social distancing due to cramped living conditions.

- They are more likely to die from it as they are more likely to suffer from chronic health conditions and suffer from them at an earlier age.

- They are less able to access healthcare and poor countries less able to provide it.

- The financial impact of quarantines on incomes are more profound and damaging.

We aim to generate donations to support projects that will have a transformational impact on communities already suffering discrimination, hardship, and economic exclusion, only been made worse by the Covid-19 epidemic. The Foundation has already committed an initial US$40,000 to kick start the campaign and is working with charity partners to identify specific projects delivering tangible social impact at this time of crisis. We are joining forces with the Alquity business who has pledged to donate 40% of its revenues derived from new investments from campaign partners into its funds. The aim is to deliver tangible social support for an additional 40,000 people as quickly as possible.