While one in four adults in the UK will experience a mental health problem at some point in their lifetime, we believe we should be there #forthefour in four colleagues who will experience a setback or difficult life event.

The money raised through #forthefour will support the emotional, physical, vocational and financial wellness of those in retail and the supporting service industries, and their families, through:

*Financial grants to help with food, essential bills, childcare and other necessities

*Telephone and online counselling to help those with stress and anxiety

*Upskilling and retraining for those facing redundancy or seeking a new role

*Online self-help tools and resources through the Retail Trust

Helen Dickinson OBE, Chief Executive of the British Retail Consortium, said:

"There has never been a more important time for us all to support one another. The retail industry is facing its biggest challenge in decades with many colleagues under enormous emotional and financial strain. Supporting the well-being of those in the front line is essential. This underlines the need for a strong government response to the crisis, and it is why initiatives like CaRe20 are so important. We urge everyone to offer their support and kindness to the millions of retail workers across the country at this difficult time".

So, join us and be there #forthefour.

We believe in a world where everyone involved with retail is able to access help and preventative support to manage their wellbeing, whenever they need it.

Find out more about how you can get involved with the campaign and catch up on our virtual event at retailtrust.org.uk/forthefour

This JustGiving campaign was previously called 'CaRe20 - Caring for Retail during COVID-19'.

We are very grateful for the support of RWRC, the home of Retail Week and World Retail Congress, and the British Retail Consortium, the industry's trade association, for joining forces with us in a bid to raise these funds.