This year, we’re celebrating 25 years of supporting millions of incredible fundraisers and the causes they care about.

Our new 25 Years of Giving Report explores how generosity has evolved, how and why people are giving today, and where fundraising is going in the future.

Read our full report

25 years of good 🎉

Giving is quite possibly in our genes. Look at how much we can do when we come together.

£7b+

raised for charities and good causes worldwide

227m+

donations from passionate supporters

13m+

extraordinary fundraising efforts supported

Read our full report for more about the generosity of millions of fundraisers and donors around the world.

Get a snapshot of our history 💜

Fundraising has gone through some big changes in 25 years. From viral campaigns like the Ice Bucket Challenge to the rise of a cashless world, we’ve been here through it all.

 

Read our full report to see our the expanded timeline, from our very first donation supporting Save the Rhino, to the introduction of cryptocurrency donations in 2024.

Meet the champions of our journey 🏆

In 25 years, one thing’s remained constant: people’s unwavering dedication to the causes they care deeply about.

 

Powered by every move

Runners, walkers, and cyclists have gone the distance to raise extraordinary amounts of money for charities and good causes.

£1.9b+

Raised by runners

£725m+

Raised by walkers

£540m+

Raised by cyclists

Above and beyond

Together, our inspirational fundraisers travelled over 350 million miles by running, walking, cycling, swimming, and using wheelchairs. That’s about 14,000 laps of planet Earth!

Read our full report for more on how fundraisers are striving for world records, embracing extreme challenges, and leveraging viral campaigns.

Discover the UK’s generosity today 🇬🇧

Giving comes from everywhere, but which cities give the most? Click each one to learn about its giving habits, biggest inspirations, and fundraising preferences.

 

 

Read our full report to reveal the most generous generation, the top three motivators inspiring the UK to give, and the most frequent fundraisers by name.

See the star power ✨

15% of Brits are inspired to do good by celebrities and influencers. But who are the nation’s favourites?

 

Read our full report to see which generation is most influenceable, the most inspiring celebrities by generation, and more.

"Over the past 25 years, we've witnessed the very best of human nature. From local community efforts to global fundraising movements, millions of inspirational people have taken action to make our world a better place. From all of us at JustGiving, we sincerely thank you."

- Pascale Harvie

President and General Manager, JustGiving

Read our full report

Featuring insights from a study of 4,000 adults and 150 charity leaders from across the UK, our new 25 Years of Giving report explores the power of generosity, the evolving trends in giving and the future of fundraising.

Read our full report

 

Join the JustGiving community!

Feeling inspired? You can do any activity and raise money for thousands of important charities! Join millions of JustGiving life-changers and find the perfect activity and charity for you.

Find your activity

No matter your hobby or passion, you can do it for charity. Take the quiz to find the activities that suits you best.

Find your cause

Stuck on who to support? Take our fun quiz to find the cause that matches your personality and passions.

Notes to Editors
For more information about this report contact: press@justgiving.com

About the research
This report is compiled of JustGiving’s own business data from 2000 to 2025. In addition, JustGiving worked with OnePoll via 72Point from 15-22 January 2025 to survey 4,000 UK adults. The online survey was nationally representative on the basis of age, gender and region. Finally, JustGiving also surveyed 150 C-suite executives in UK charities from 17-27 January 2025.

About JustGiving
JustGiving is the UK’s leading fundraising platform for online giving. We help people raise money for the charities and the causes they care about. In 2000, JustGiving began with one simple goal – to enable charities to receive donations online from anywhere in the world. Fast forward 25 years and over £7 billion has been raised for good causes in almost every single country in the world. In 2017, JustGiving became part of Blackbaud, the leading software provider exclusively dedicated to powering social impact.

Attributions
Cristiano Ronaldo image: Student News Agency, CC BY 4.0, via Wikimedia Commons. David Attenborough image: John Cairns, CC BY 4.0, via Wikimedia Commons. Bill Gates image: Lula Oficial, CC BY-SA 2.0, via Wikimedia Commons. Lionel Messi image: Tasnim News Agency, CC BY 4.0, via Wikimedia Commons. Barack Obama image: Official White House Photo by Pete Souza, Public domain, via Wikimedia Commons. Taylor Swift image: iHeartRadioCA, CC BY 3.0, via Wikimedia Commons. Mr. Beast image: Steven Khan, CC BY 4.0, via Wikimedia Commons. HRH Prince William image: Paul Townley, Public domain, via Wikimedia Commons. Ryan Reynolds image: Dick Thomas Johnson from Tokyo, Japan, CC BY 2.0, via Wikimedia Commons. Selena Gomez image: Frank Sun, CC BY-SA 4.0, via Wikimedia Commons.