Loneliness and social isolation are chronic problems in the elderly in the North East. An estimated 50,000 pensioners in the region are chronically lonely and are 50% more likely to die prematurely than people with good social networks. This means loneliness is as big a mortality risk as smoking 15 cigarettes a day. Many are dog lovers and when they ask for a furry friend from Wag & Company, they get the bonus of a very nice two legged one at the same time. By walking for Wag, anywhere you like, you can help us end loneliness for older dog lovers in our communities.