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Beyond Your Brand were honoured to be invited to join a Webinar held by London Marathon Events last week. The UK charity sector estimates that it will lose £4 billion in income because of the Covid-19 pandemic.
London Marathon Events have launched a fundraising campaign - The 2.6 Challenge - to try and raise £67.6 million, roughly the amount usually raised by the London Marathon, that had been due to be held on Sunday 26th April.
If 2.6 million of us raise £26 each, that will raise the £67 million target. Beyond Your Brand are proud to be getting involved, and on the 26th April will be taking part in a fundraising challenge of our own. Each of us are doing our own fundraising challenges for the different charities with which we work.
My contribution, will be to run 2.6miles on 10 consecutive days, so covering the full marathon distance. I can't wait!