Chasing the Stigma is a national mental health charity with big ambitions; to reduce suicide, to eradicate stigma and to enable everyone in the country to be able to access clear pathways to mental health care. We aim to to humanise and normalise mental health, actively challenge the stigma. Our vision is to make help as easy as possible to find by making the Hub of Hope the nation’s go-to mental health signposting tool, while creating a true environment of understanding across the UK via the Ambassador of Hope training programme.