Linda Robson

Little Black Dress Initiative 2020

Fundraising for Junior League of London
£2,704
raised of £150 target
Little Black Dress Initiative - Covid Appeal, 4 May 2020
The LBDI COVID19 Poverty Appeal raises awareness of the impact of COVID-19 on poverty in London.

Story

The stats are troubling; 55% of all low-paying jobs in London are held by women. I will wear the same black dress/outfit for 5 consecutive days to illustrate the effects of poverty on a woman's access to resources, professional opportunities, and negative impact on self-worth. The Little Black Dress Initiative "LBDI" is a week long, social-media driven advocacy campaign that uses the iconic "Little Black Dress" to raise awareness about poverty and raising funds to support the work we do in the London community. Since its creation in London, LBDI has raised over £100,000 in London and the LBDI campaign has expanded to over 40 Junior League locations across the United States and Canada! The positive impact of this global poverty initiative is a testament to Junior League's mission to promote voluntary service, develop the potential of women and improve our community through the effective action and leadership of volunteers. Please support me in my fundraising efforts! #teamLBDI

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About the campaign

The LBDI COVID19 Poverty Appeal raises awareness of the impact of COVID-19 on poverty in London.

About the charity

Junior League of London

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The Junior League of London is an organisation of women committed to promoting voluntary service, developing the potential of women and improving communities through the effective action and leadership of trained volunteers.

Donation summary

Total raised
£2,704.00
Online donations
£2,704.00
Offline donations
£0.00

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