ELBA (East London Business Alliance): Toy Appeal 2021. 

The Toy Appeal is an annual event where ELBA kindly asks organisations and their employees to donate gifts to children in East London and Islington.  The toys are distributed to children that, because of their circumstances, would not receive a toy at the end of the year. It is not right that in some parts of east London, over 50% of children live in poverty.  At ELBA, they believe that every child deserves to feel the joy of opening a present at the end of the year.