So, if you're here, you'll already know who I am. Or, rather, you won't. But you'd probably like to.

And that's the point of this page. I'm coming out. Or, you know, not coming out, rather... Oh, come on. You know what I mean.

Basically, it's time for me to come clean - it's time for me to tell you all who I am, with all the excitement and disappointment that will bring.

But I'm not going to come quietly - no. You have to earn this.

I'm asking you all to make a contribution, no matter how big or small, via this page, to Marie Curie Cancer Care. When the total donations reach £1,000, I'll unmask myself. And I'll take the person who makes the largest individual donation out for Lunch. Somewhere nice. Potentially The Ivy. But hopefully somewhere better.

See, I don't want to be anonymous anymore, but I'd quite like something good to come of that happening. And this seems like a very good way of achieving both of those things.

So that's that, really. Spread the word. Get this page out there. And donate, please.

The JustGiving bit: donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving – they’ll never sell them on or send unwanted emails. Once you donate, they’ll send your money directly to the charity and make sure Gift Aid is reclaimed on every eligible donation by a UK taxpayer. So it’s the most efficient way to donate - I raise more, whilst saving time and cutting costs for the charity.

So please dig deep and donate now.