Denim for Dementia is an Alzheimer's Society fundraising initiative which was first set up in 2019. Simply wear denim and make a donation, what could be easier?

Rock Choirs have been involved since 2020 and last year Rock Choir members from over 40 choirs donated to Denim for Dementia raising £5188 by wearing denim to rehearsals during Dementia Action Week.

Alzheimer’s Society is transforming the landscape of dementia forever.

Until the day we find a cure, we will create a society where those affected by dementia are supported and accepted, able to live in their community without fear or prejudice.