Riviera Travel are taking on a challenge to walk, run, bike or swim the distance from their head office in Burton on Trent to Kisumu a total of 6340 miles.

Waste management is a huge challenge in Kenya. The country generates up to 400 tonnes of waste each day.

The new project will take place in Kisumu, which generates around 252 tonnes of waste, 23 of which are plastics. Only 39% of this waste is estimated to be collected. Comparative estimates from cities such as Mombasa, suggest that only around 15% is recycled. That leaves an estimated 4.87 tonnes of plastic polluting the environment daily.

Kenya is not alone: globally, the problem of our mounting waste and its disposal is daunting, especially in urban areas and slums. As more people migrate from rural areas into urban centres, the amount of waste generated globally is expected to increase to 3.4 billion tonnes over the next 30 years (compared to 2.1 billion tonnes in 2016), according to a report by the World Bank in 2018.

By addressing the waste management challenges in the area, the project aims to mitigate health risks associated with poor waste disposal practices, minimise environmental pollution, and foster sustainable economic development.