Instead of comfortably sitting in a board room, I have challenged my Exec team from Specialist Leisure Group ( SLG)  to join me on our version of the Ullswater Challenge . A 34km trek of some beautiful but extremely challenging terrain on the 21st of September. This is World Alzheimer’s Day and we want to raise as much money as possible to help fight this awful disease . Your donation however small or large would be greatly appreciated. We all have family or friends or know someone who is suffering from dementia and getting off our executive  butts is the least we can do . Another 31 brave colleagues have already signed up to join my Exec team and I to raise money.  Should be a tough, long , but rewarding day !