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Visit the charity's profileFood poverty is not just a challenge for the most economically deprived households. With increasing taxes, rents, mortgages, food prices and energy many households previously regarded as “comfortably off” are finding themselves needing the support of food banks and similar community projects.
It is estimated that as many as 3,000 National Health Workers will be amongst those hoping for support to feed their families.
Feeding Liverpool is the city of Liverpool’s food alliance, connecting and equipping people and organisations to work towards good food for all.
This Christmas, we are asking residents and businesses to join together to support Feeding Liverpool’s Christmas Appeal to aid the work of Feeding Liverpool and our 70 member charities that provide emergency and community food support in the region as we work towards #GoodFoodForAll.
Our Director Dr Naomi Maynard shared why this Christmas appeal is vital to support people across the region this winter:
Food charities are at crisis point, they are experiencing unparalleled levels of need – with over 2100 emergency food parcels in Liverpool being distributed every week to people in need - at a time when food supply is dwindling. The most effective way to provide the ongoing support needed is through a financial donation. We urge the people of Liverpool out in local Bars and Restaurants celebrating Christmas to think about the 132,000 in their community for who struggle to put food on the table let alone celebrate Christmas. This is a huge number of people in our community who need support - 132,000 is equivalent to a line of people holding hands from Liverpool to Birmingham, roughly 100 miles. Your support this Christmas will enable us to continue ensuring residents experiencing a crisis can have good food on the table, this Winter and beyond.
Feeding Liverpool’s mission has already garnered the support of local businesses that share its goal of tackling food poverty.
Matalan, leading fashion and homeware omni-channel value retailer, based in the North West, is rallying it’s colleagues to dig deep and donate what they can to support the charity and their local community. Matalan will match all donations made by colleagues whilst also donating all proceeds from its annual Christmas raffle to the cause.
Local restaurant, Hawksmoor Liverpool will once again support Feeding Liverpool through their mince pie fundraiser giving 50p to the charity for every mince pie sold in the restaurant, building on their successful partnership throughout 2023.
Matalan CEO Jo Whitfield says:
“Food is such a big part of Christmas, but the reality is that many families will struggle to put food on the table this year due to the rising cost of living challenges. As a business that has called Liverpool its home for more than 30 years, we are proud to be supporting Feeding Liverpool to help more families have access to good food and the joy that brings. Thanks to generous Matalan colleagues across the UK who are supporting the cause, and with all proceeds from our annual festive raffle being donated, we are able to support 2000 families this Christmas. At Matalan, we live by our values, and ‘think family’ couldn’t be more fitting right now. I ask those that can, to donate – however big or small. It will make a huge difference to struggling families this Christmas.”
Emma Hocknell, Business Development Manager, from Hawksmoor explains how Hawksmoor Liverpool will be supporting the appeal:
“We have been supporting Feeding Liverpool since our opening in November 2022. Our customers and staff often enquire about the charities that we support and how they can get involved. Making an affordable donation to Feeding Liverpool over the Christmas and New Year period party season is a great way to support those who are most challenged by the cost of living crisis. Customers purchasing a mince pie off our menu until the end of December, will be supporting Feeding Liverpool. For each sold we will be donating 50p to their much needed causes. We hope that all Bars and Restaurants in Merseyside follow suit so those that are most able to help can make a big difference to our wider community.”
Making a donation today? Encourage your friends, colleagues and networks to also support Feeding Liverpool's Christmas Appeal through downloading these promotional assets including a poster to display at you place of work: https://www.feedingliverpool.org/christmas-appeal-promotional-assets/
To find out more about the work of Feeding Liverpool work or sign up to receive our regular newsletters visit: www.feedingliverpool.org
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